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Situation

  • VC-backed orthopedic device company raising series B
  • Needed to validate market opportunity and economic value proposition

S2N Role

  • Developed market entry strategy and product positioning, incorporated into investor pitch deck
  • Created detailed payer-perspective economic model to support target product price point

Outcome: Received a term sheet from new investor and Raised $27M from new and existing investors

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Situation

  • Brazilian company with a novel bone graft substitute
  • Deciding whether and how to enter the US market

S2N Role

  • Conducted primary research with target customers, competitors and channel partners to determine requirements for successful US market entry
  • Determined most attractive segments to enter given product features, price points, and channels
  • Developed market forecast model

Outcome: Changed focus of product development strategy